The “Go-Giver” Approach to Business by Gregg Hake, CEO
Posted on | January 31, 2010 | 2 Comments
I just finished a most enjoyable short story called “The Go-Giver” by Bob Burg and John David Mann. Have you read it? It is “a little story about a powerful business idea,” according to the authors, one that redresses the imbalance between giving and receiving in today’s corporate world by giving new relevance to the old proverb, “Give and you shall receive.”
Joe, a driven young man keen to succeed, is introduced through an unusual acquaintance to a set of five simple yet elegant laws over the course of a week. Step by step, Joe overcomes his own objections as he puts the laws into practice, despite his initial skepticism. One by one, his assumptions about success are transformed and taking the road less traveled, Joe discovers that helping others it the key to a successful life.
One of the delights of the field of complementary and alternative medicine is the generous and open nature of many of its proponents. The “go-giver” attitude and approach features prominently in many of the practices I’ve visited and the results are tangible. Patients feel that they’ve finally found someone who will listen, doctors feel they finally have the space to do what they do best and the general atmosphere feels and is, in my estimation, more conducive to healing.
If you are in the medical or wellness field or if you are genuinely interested in a way to “unlock” your inner greatness, I highly recommend this book. It is a quick and inspiring read outlining laws that, properly embraced and tested, will cause a ripple of positive benefits to move through your practice, your life and the lives of those you touch.
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February 1st, 2010 @ 3:24 am
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This post was mentioned on Twitter by energetix: The Go-Giver: A little story about a powerful business idea. A must-read! http://bit.ly/9AE3nN...
February 2nd, 2010 @ 12:35 pm
[...] This post was mentioned on Twitter by Energetix Corp, Spa on Green Street, Lara Mealor, Kate, Kate and others. Kate said: RT @Energetix: The Go-Giver: A little story about a powerful business idea. A must-read! http://bit.ly/9AE3nN [...]